Company Executives Embracing Digital Marketing

Posted: August 21, 2013 in Digital Marketing News
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McKinsey recently surveyed C-level executives to determine their interest and use of digital marketing strategies. As it turns out, most companies see the importance of digital marketing and how it can affect their bottom line and customer’s brand loyalty.

The below table shows the growth of digital customer engagement practices over the past year.

McKinsey Digital Marketing Survey Results

Read the rest of the survey results here, and let me know what you think. Is your organization embracing digital marketing? What benefits do you see?


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