Posts Tagged ‘digital marketing strategies’

I love Moz.com (formerly SEOMoz). The site has information on a variety of organic search topics. The article today by Adria Saracino (“Avoiding Disaster: How to Prevent the 3 Most Common Content ¬†Marketing #Fails”)¬†is just one example of the great SEO content that this site puts out.

We’ve all made content marketing mistakes, but this article reviews some of the most common, including confusing content marketing and link building. She mentions that you need to make sure that your content marketing needs match your overall goals. You’d be surprised how often marketing departments just want to throw out content without thinking how it relates to overall marketing goals and oftentimes with little to know strategy.

Best Tips for Content Marketing

 

I highly recommend reading the article. It’s well written and very informative.

McKinsey recently surveyed C-level executives to determine their interest and use of digital marketing strategies. As it turns out, most companies see the importance of digital marketing and how it can affect their bottom line and customer’s brand loyalty.

The below table shows the growth of digital customer engagement practices over the past year.

McKinsey Digital Marketing Survey Results

Read the rest of the survey results here, and let me know what you think. Is your organization embracing digital marketing? What benefits do you see?