I love Moz.com (formerly SEOMoz). The site has information on a variety of organic search topics. The article today by Adria Saracino (“Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails”) is just one example of the great SEO content that this site puts out.
We’ve all made content marketing mistakes, but this article reviews some of the most common, including confusing content marketing and link building. She mentions that you need to make sure that your content marketing needs match your overall goals. You’d be surprised how often marketing departments just want to throw out content without thinking how it relates to overall marketing goals and oftentimes with little to know strategy.
I highly recommend reading the article. It’s well written and very informative.